WWE and Mattel launching girls product line with 12″ fashion dolls

At the start of Comic-Con, WWE and Mattel announced that they are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and surprisingly enough, Eva Marie.

The new WWE Superstars product line, which was revealed today at San Diego Comic-Con, offers fans an original way to play and includes the following: 12” fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie; Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings; Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.

This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys“R”Us stores nationwide and Toysrus.com this September.”

WWE Chief Brand Officer Stephanie McMahon said, “The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company. We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”